Reach Budget

MOST IMPORTANT GOAL EXAMPLE

Ensure 100% EBIT target achievement, according to budget

DESCRIPTION

The MIG can be used as a proxy for growth, profitability or other financial goals. It is common to use this type of proxy when there are confidentially demands.

KEY ACTIVITY EXAMPLES

Sales meetings with 6 clients a week

DESCRIPTION

Purpose to drive new sales and upsell by meeting with new and existing customers. Teams that thoroughly narrow down prioritized offerings, customers and roles to focus on with these meetings typically achieve higher results.

DEFINITION OF DONE

Conducted sales meetings.

UNIT

Meetings

Prospect 4 new customers a week

DESCRIPTION

If you are into a business seeking growth, this activity is in many cases the best option to identify leads and get started. Best effect is typically achieved when focusing on a certain segment, customer size and customer role.

DEFINITION OF DONE

Prospected customers.

UNIT

Customers

Present 30 business proposals to new prospects

DESCRIPTION

Purpose to continuously present business proposals to new or existing customers. Many teams successfully narrow this activity to proposals of a certain size, arguing that they need to prioritize larger deals to secure future growth.

DEFINITION OF DONE

Presented business cases.

UNIT

Business Proposals

REACH BUDGET

MOST IMPORTANT GOAL EXAMPLE

Ensure 100% EBIT target achievement, according to budget

KEY ACTIVITY EXAMPLES

OUR MISSION

Improving how teams reach their Most Important Goals –
in time

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