INCREASE SALES

MOST IMPORTANT GOAL EXAMPLE

Increase Sales from 188 to 230 millions

DESCRIPTION

Focusing on both new sales and retaining existing deals, this is an indicator of sales growth measuring the amount realized from selling your products or services.

KEY ACTIVITY EXAMPLES

DESCRIPTION

Purpose to drive new sales and upsell by meeting with new and existing customers. Teams that thoroughly narrow down prioritized offerings, customers and roles to focus on with these meetings typically achieve higher results.

DEFINITION OF DONE

Conducted sales meetings.

UNIT

Meetings

DESCRIPTION

Purpose to continuously present upsell proposals to existing customers. While the main focus typically is to drive increased sales, many teams underestimate the positive effects this activity gives on customer satisfaction.

DEFINITION OF DONE

Presented proposals.

UNIT

Proposals

DESCRIPTION

Purpose to proactively reach out to customer stakeholders to identify potential leads, follow up on sent business proposals or to strengthen relationship. A typical activity that can bring lots of value if done right with a strategic outcome mindset rather than just chasing contacts for the sake of the contacts.

DEFINITION OF DONE

Contacted stakeholders.

UNIT

Stakeholders

MOST IMPORTANT GOAL EXAMPLE

Increase Sales of Profitable Revenue Stream from 75 to 110 millions

DESCRIPTION

Narrowing total sales down to the most profitable revenue streams directs focus to prioritized customers, segments, products and/or services. It simply measures the sales from a certain revenue stream.

KEY ACTIVITY EXAMPLES

DESCRIPTION

Purpose to drive new sales and upsell by meeting with new and existing customers. Teams that thoroughly narrow down prioritized offerings, customers and roles to focus on with these meetings typically achieve higher results.

DEFINITION OF DONE

Conducted sales meetings.

UNIT

Meetings

DESCRIPTION

If you are into a business seeking growth, this activity is in many cases the best option to identify leads and get started. Best effect is typically achieved when focusing on a certain segment, customer size and customer role.

DEFINITION OF DONE

Prospected customers.

UNIT

Customers