ESTABLISH INNOVATIVE COLLABORATIONS

MOST IMPORTANT GOAL EXAMPLE

Co-create 10 new Beyond-the-Molecule Projects

DESCRIPTION

Used to position the company as more strategic and value adding beyond just selling medicines, this metric focuses on value creation together with customer stakeholders at multiple levels, such as politicians, regional stakeholders, expert groups, HCPs etc.

KEY ACTIVITY EXAMPLES

DESCRIPTION

Purpose to initiate contact, invite to forums or schedule sales meetings with policy makers or KOLs that needs to be anchored in to drive change and thereby long term growth.

DEFINITION OF DONE

Approached policy makers to check in, schedule meeting or invite to forum.

UNIT

Policy Makers

DESCRIPTION

Purpose to prioritize strategic time to develop value stories and budget impact models that will support sales activities and increase the chances of growth, successful drug launches, patient uptake or reimbursement.

DEFINITION OF DONE

Spent proactive time focused on developing value stories & calculators.

UNIT

Hours

DESCRIPTION

Purpose to gather internal experts with different perspectives to align on tactics and strategies with aim to succeed with excellent launches, patient uptake, reimbursements or similar.

DEFINITION OF DONE

Conducted internal meetings.

UNIT

Meetings