WIN NEW CUSTOMERS
MOST IMPORTANT GOAL EXAMPLE

Increase Number of Customers from 57 to 80

DESCRIPTION

Growing your customer base often bring stability to your business. This is an indicator measuring the total number of signed and paying customers – whether they are new or existing.

KEY ACTIVITY EXAMPLES

DESCRIPTION

Purpose to drive new sales by cold calling prospects to schedule sales meetings. Best effect is typically achieved when combined with a thorough stakeholder list, shortlisting target customers and roles.

DEFINITION OF DONE

Scheduled sales meetings.

UNIT

Meetings

DESCRIPTION

Purpose to continuously present upsell proposals to existing customers. While the main focus typically is to drive increased sales, many teams underestimate the positive effects this activity gives on customer satisfaction.

DEFINITION OF DONE

Presented proposals.

UNIT

Proposals.

DESCRIPTION

Purpose to proactively reach out to customer stakeholders to identify potential leads, follow up on sent business proposals or to strengthen relationship. A typical activity that can bring lots of value if done right with a strategic outcome mindset rather than just chasing contacts for the sake of the contacts.

DEFINITION OF DONE

Contacted stakeholders.

UNIT

Stakeholders.
MOST IMPORTANT GOAL EXAMPLE

Sign 23 New Customers

DESCRIPTION

Building a foundation for future growth starts with winning new customers. This indicator measures the number of new, signed customers that you welcome to your business.

KEY ACTIVITY EXAMPLES

DESCRIPTION

Purpose to drive new sales by cold calling prospects to schedule sales meetings. Best effect is typically achieved when combined with a thorough stakeholder list, shortlisting target customers and roles.

DEFINITION OF DONE

Scheduled sales meetings.

UNIT

Meetings

DESCRIPTION

Purpose to continuously present business proposals to new or existing customers. Many teams successfully narrow this activity to proposals of a certain size, arguing that they need to prioritize larger deals to secure future growth.

DEFINITION OF DONE

Presented business cases.

UNIT

Cases

DESCRIPTION

If you are into a business seeking growth, this activity is in many cases the best option to identify leads and get started. Best effect is typically achieved when focusing on a certain segment, customer size and customer role.

DEFINITION OF DONE

Prospected customers.

UNIT

Customers.
MOST IMPORTANT GOAL EXAMPLE

Sign 10 New Prioritized Customers

DESCRIPTION

Focusing on winning customers within a certain segment is about prioritizing tomorrow, today. This indicator measures the number of new, signed customers or sales deals within a certain revenue stream, often prioritized by a specific product, service or size.

KEY ACTIVITY EXAMPLES

DESCRIPTION

Purpose to continuously present business proposals to new or existing customers. Many teams successfully narrow this activity to proposals of a certain size, arguing that they need to prioritize larger deals to secure future growth.

DEFINITION OF DONE

Presented business cases.

UNIT

Cases

DESCRIPTION

If you are into a business seeking growth, this activity is in many cases the best option to identify leads and get started. Best effect is typically achieved when focusing on a certain segment, customer size and customer role.

DEFINITION OF DONE

Prospected customers.

UNIT

Customers.

Howwe Technologies AB (publ) stands at the forefront of SaaS innovation as the creators
of Howwe, the Solution for Growth.
 With our method and software, we simplify the
execution of strategy. Empowering businesses globally, we’re committed to redefining
strategy execution and driving sustainable financial growth.

Links

Contact us

Howwe Technologies

help@howwe.io
Org. nr. 556655-7509

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114 35 Stockholm
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