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INCREASE NEW SALES
MOST IMPORTANT GOAL EXAMPLE

Increase Number of Sales Qualified Leads from 14 to 21

DESCRIPTION

Sales Qualified Leads (SQLs) measures the numbers of leads that are qualified by sales and can be contacted. These leads considered to be mature and ready to buy the product.

KEY ACTIVITY EXAMPLES

DESCRIPTION

Distinguish between MQLs and SQLs effectively. Develop clear criteria for identifying SQLs, ensuring that the leads passed to sales are more likely to convert.

DEFINITION OF DONE

Criteria done and approved by stakeholder

UNIT

This is a sprint Key Activity  

DESCRIPTION

Regularly optimize marketing and sales activities to align them with customer preferences and behaviors. Evaluate the effectiveness of strategies and make data-driven adjustments to improve the MQL (Marketing Qualified Lead) to SQL conversion ratio.

DEFINITION OF DONE

Describe result of your work

UNIT

Hours

DESCRIPTION

 Optimize SQL query performance for data retrieval and processing. Efficiently retrieving data from databases enhances the speed and accuracy of lead segmentation, allowing for more targeted and effective communication with potential customers.

DEFINITION OF DONE

Improvement suggestions presented to group

UNIT

This is a sprint Key Activity  

Howwe Technologies AB (publ) stands at the forefront of SaaS innovation as the creators
of Howwe, the Solution for Growth.
 With our method and software, we simplify the
execution of strategy. Empowering businesses globally, we’re committed to redefining
strategy execution and driving sustainable financial growth.

Links

Contact us

Howwe Technologies

help@howwe.io
Org. nr. 556655-7509

Stockholm Office
Biblioteksgatan 29
114 35 Stockholm
08-243 110

Box: 270 40.
102 51 Stockholm

New York City Office
135 West 50th Street, 2nd Floor,
New York, NY, 10019