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INCRESE CUSTOMER LIFETIME VALUE

MOST IMPORTANT GOAL EXAMPLE

Increase Customer Lifetime Value (CLV) with 7%

DESCRIPTION

Customer Lifetime Value is the monetary present value of a customer relationship consisting of the expected future revenue. This MIG is a way to measure customers’ value over time.

KEY ACTIVITY EXAMPLES

DESCRIPTION

Establish a robust loyalty program that rewards repeat purchases and encourages customers to remain engaged with the brand. Offer loyalty points, exclusive discounts, or early access to new products to incentivize ongoing patronage.

DEFINITION OF DONE

Loyalty program designed and action plan presented

UNIT

This is a sprint Key Activity  

DESCRIPTION

Provide exceptional customer service to build trust and loyalty. Address customer inquiries and issues promptly, offer hassle-free returns, and actively seek feedback to improve the customer experience.

DEFINITION OF DONE

Action plan presented

UNIT

This is a sprint Key Activity  

DESCRIPTION

Develop and share valuable content that keeps customers engaged and informed. Educational content, newsletters, and informative resources can maintain customer interest and encourage repeat business.

DEFINITION OF DONE

Media plan completed

UNIT

This is a sprint Key Activity