IMPROVE EMPLOYER BRANDING
MOST IMPORTANT GOAL EXAMPLE

Increase Average Number of Applications to Job Posts from 12 to 30

DESCRIPTION

Being an attractive employer is typically a huge benefit to recruit talented people. Measuring the interest of job posts can indicate how attractive your employer branding and effectively your company is.

KEY ACTIVITY EXAMPLES

DESCRIPTION

Purpose to boost inbound applications by publishing various employer branding content in external channels more frequently. Teams that have focused particularly on publishing qualitative and compelling content have seen great effects from this activity.

DEFINITION OF DONE

Published content externally.

UNIT

Posts

DESCRIPTION

Purpose to increase online presence and brand awareness by continuously publish LinkedIn posts in. Teams that have been successful with this activity have shared common best practices to ensure that each post is qualitative and has a clear purpose.

DEFINITION OF DONE

Published posts on LinkedIn.

UNIT

Posts

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