Deploy Growth Solutions

DEPLOY GROWTH SOLUTIONS

MOST IMPORTANT GOAL EXAMPLE

Deploy 5 new Solutions at Prioritized Accounts

DESCRIPTION

This metric focuses on a more complex but over time more sticky offer by measuring the number of solutions deployed to support growth. These solutions are often packaged as digital services connected to a traditional drug with purpose to promote uptake, correct usage or stay-time.

KEY ACTIVITY EXAMPLES

Identify 50 prioritized decision makers

DESCRIPTION

Purpose to identify & map decision makers & payers and build understanding how to approach those. Normally limited to budget owners, managers, medical KOLs, experts and decision makers.

DEFINITION OF DONE

Identified decision makers & relevant information.

UNIT

Decision Makers

Focus 4 hours a week on developing value stories

DESCRIPTION

Purpose to prioritize strategic time to develop value stories and budget impact models that will support sales activities and increase the chances of growth, successful drug launches, patient uptake or reimbursement.

DEFINITION OF DONE

Spent proactive time focused on developing value stories & calculators.

UNIT

Hours

Schedule 4 meetings a week with prioritized decision makers

DESCRIPTION

Purpose to initiate the sales process with prioritized stakeholders such as budget owners, managers, medical KOLs, experts and policy makers by locking in the first sales meeting.

DEFINITION OF DONE

Scheduled meeting with decision makers.

UNIT

Decision Makers