Increase Returning Customers

INCREASE RETURNING CUSTOMERS

MOST IMPORTANT GOAL EXAMPLE

Increase percentage of returning customers from 63% to 88%

DESCRIPTION

The MIG shows how satisfied customers are. Companies that have a large percentage of returning customers do not need to spend as much energy on new customer sales to maintain the same sales volumes.

KEY ACTIVITY EXAMPLES

Gather and analyse customer feedback

DESCRIPTION

Collect feedback to understand customers’ needs, preferences, and pain points, enabling improvements.

DEFINITION OF DONE

Establish routines for collecting and analysing feedback.

UNIT

This is a sprint Key Activity

Reward Loyalty

DESCRIPTION

Offer exclusive discounts, rewards, or loyalty programs to incentivize customers to return and make repeat purchases.

DEFINITION OF DONE

Loyalty program completed and implemented

UNIT

This is a sprint Key Activity

Enhance Communication Skills

DESCRIPTION

Train team members to communicate effectively, actively listen to customers, and provide clear solutions.

DEFINITION OF DONE

Training completed

UNIT

This is a sprint Key Activity

Provide Proactive Support

DESCRIPTION

Anticipate potential issues and address them before they become problems. This proactive approach demonstrates care and professionalism.

DEFINITION OF DONE

Make a plan describing the touch points where this can be implemented

UNIT

This is a sprint Key Activity