Increase Brand Engagement

INCREASE BRAND AWARENESS

MOST IMPORTANT GOAL EXAMPLE

Increase social media engagement from 4% to 11%

DESCRIPTION

This metric shows how many people have liked, shared and commented on your social media posts. The MIG shows whether the company’s social channels have quality content that generates customer engagement.

KEY ACTIVITY EXAMPLES

Participate in Conversations

DESCRIPTION

Engage with trending topics and events that align with your brand. Join conversations with relevant and thoughtful comments. Strategize Hashtag Usage: Mix popular and branded hashtags to expand reach and attract new followers. Strategic hashtags improve discoverability.

DEFINITION OF DONE

Comment posted or hashtag used

UNIT

Posted comments and hashtags

Run Contests and Giveaways

DESCRIPTION

Encourage actions like sharing, commenting, and tagging friends for entry. Contests create excitement and increase engagement.

DEFINITION OF DONE

Contest conducted and result analysed

UNIT

This is a sprint Key Activity

Utilize Video Content

DESCRIPTION

Prioritize video content as it tends to garner higher engagement rates. Create captivating and shareable videos for your audience.

DEFINITION OF DONE

Video published

UNIT

Vidoes

INCREASE BRAND AWARENESS

MOST IMPORTANT GOAL EXAMPLE

Increase social media engagement from 4% to 11%

KEY ACTIVITY EXAMPLES

OUR MISSION

Improving how teams reach their Most Important Goals –
in time

Welcome to Howwe Academy

Select language