Increase new sales

INCREASE NEW SALES

MOST IMPORTANT GOAL EXAMPLE

Increase Number of Sales Qualified Leads from 14 to 21

DESCRIPTION

Sales Qualified Leads (SQLs) measures the numbers of leads that are qualified by sales and can be contacted. These leads considered to be mature and ready to buy the product.

KEY ACTIVITY EXAMPLES

Lead Qualification

DESCRIPTION

Distinguish between MQLs and SQLs effectively. Develop clear criteria for identifying SQLs, ensuring that the leads passed to sales are more likely to convert.

DEFINITION OF DONE

Criteria done and approved by stakeholder

UNIT

This is a sprint Key Activity

Set aside time for continuous optimization

DESCRIPTION

Regularly optimize marketing and sales activities to align them with customer preferences and behaviors. Evaluate the effectiveness of strategies and make data-driven adjustments to improve the MQL (Marketing Qualified Lead) to SQL conversion ratio.

DEFINITION OF DONE

Describe result of your work

UNIT

Hours

Query Performance Improvement

DESCRIPTION

Optimize SQL query performance for data retrieval and processing. Efficiently retrieving data from databases enhances the speed and accuracy of lead segmentation, allowing for more targeted and effective communication with potential customers.

DEFINITION OF DONE

Improvement suggestions presented to group

UNIT

This is a sprint Key Activity