Increase Campaign Effectiveness

INCREASE CAMPAIGN EFFECTIVENESS

MOST IMPORTANT GOAL EXAMPLE

Reduce cost per conversion by 5%

DESCRIPTION

Conversion cost is a measure of marketing effectiveness. The more customers a company can convert per marketing effort, the more cost-effective the marketing will be. Another similar measure is CAC (Customer-Acquisition-Cost), i.e. total marketing cost related to acquisition over number of customers acquired.

KEY ACTIVITY EXAMPLES

Conduct market research and segmentation

DESCRIPTION

Conduct thorough market research to understand customer needs, preferences, and behaviors. Segment your audience based on relevant criteria to tailor messages and offerings, resulting in more personalized and impactful campaigns

DEFINITION OF DONE

Research completed and results presented

UNIT

This is a sprint Key Activity

Review message for target audience

DESCRIPTION

Clearly define campaign objectives and create a compelling, concise message that resonates with your target audience. A well-crafted message helps convey the value of your product or service and encourages action

DEFINITION OF DONE

New concept presented and approved by stakeholders

UNIT

This is a sprint Key Activity

Develop a strategic media plan

DESCRIPTION

Develop a strategic media plan that identifies the most suitable platforms and channels to reach your audience. Optimize your media mix, utilizing a combination of online and offline channels to maximize reach and engagement.

DEFINITION OF DONE

Plan done and presented to group

UNIT

This is a sprint Key Activity