INCREASE ACCOUNT ADOPTION

MOST IMPORTANT GOAL EXAMPLE

Increase Number of Accounts using New Products from 37 to 60

DESCRIPTION

This MIG focuses attention on new product experience at an account level. Depending on the specific need, its focus can either be narrowed to few key accounts or used to drive a large volume of accounts.

KEY ACTIVITY EXAMPLES

DESCRIPTION

Purpose to identify & map decision makers & payers and build understanding how to approach those. Normally limited to budget owners, managers, medical KOLs, experts and decision makers.

DEFINITION OF DONE

Identified decision makers & relevant information.

UNIT

Decision Makers

DESCRIPTION

Purpose to proactively reach out to prescribers to follow-up or drive switch strategies, patient uptake, usage etc., aiming to retain and grow prescriptions of certain drugs.

DEFINITION OF DONE

Approached prescribers to drive sales activities.

UNIT

Prescribers

DESCRIPTION

Purpose to initiate the sales process with prioritized stakeholders such as budget owners, managers, medical KOLs, experts and policy makers by locking in the first sales meeting.

DEFINITION OF DONE

Scheduled meeting with decision makers.

UNIT

Decision Makers