Ensure Budget Allocation

ENSURE BUDGET ALLOCATION

MOST IMPORTANT GOAL EXAMPLE

Ensure $12.5M in Budget Allocation from Payers

DESCRIPTION

This metric may be used when a drug have a high budget impact, meaning that the HCPs might be hesitant to prescribe until the payers has given a clear budget mandate. Often popular with the growth of precision medicine that are expensive and covers small patient populations.

KEY ACTIVITY EXAMPLES

Approach 3 policy makers a week

DESCRIPTION

Purpose to initiate contact, invite to forums or schedule sales meetings with policy makers or KOLs that needs to be anchored in to drive change and thereby long term growth.

DEFINITION OF DONE

Approached policy makers to check in, schedule meeting or invite to forum.

UNIT

Policy makers

Focus 4 hours a week on developing value stories

DESCRIPTION

Purpose to prioritize strategic time to develop value stories and budget impact models that will support sales activities and increase the chances of growth, successful drug launches, patient uptake or reimbursement.

DEFINITION OF DONE

Spent proactive time focused on developing value stories & calculators.

UNIT

Hours

Schedule 4 meetings a week with prioritized decision makers

DESCRIPTION

Purpose to initiate the sales process with prioritized stakeholders such as budget owners, managers, medical KOLs, experts and policy makers by locking in the first sales meeting.

DEFINITION OF DONE

Scheduled meeting with decision makers.

UNIT

Decision makers