Boost Profitable Growth

BOOST PROFITABLE GROWTH

MOST IMPORTANT GOAL EXAMPLE

Increase Sales of Profitable Revenue Stream from 75 to 110 millions

DESCRIPTION

Narrowing total sales down to the most profitable revenue streams directs focus to prioritized customers, segments, products and/or services. It simply measures the sales from a certain revenue stream.

Increase total Revenue from 780 to 1000 millions

DESCRIPTION

Achieving top-line growth is normally on the agenda for companys’ that want gain market shares and win new customer. This MIG simply measures total revenue growth.

Increase the Profit Margin from 14 to 18%

DESCRIPTION

Profitability growth can in many ways indicate increased productivity for a company. Becoming a more profitable business unlocks investment potential to further grow as a company.

KEY ACTIVITES EXAMPLE

Sales meetings with 6 clients a week

DESCRIPTION

Purpose to drive new sales and upsell by meeting with new and existing customers. Teams that thoroughly narrow down prioritized offerings, customers and roles to focus on with these meetings typically achieve higher results.

DEFINITION OF DONE

Conducted sales meetings.

UNIT

Meetings

Prospect 4 new customers a week

DESCRIPTION

If you are into a business seeking growth, this activity is in many cases the best option to identify leads and get started. Best effect is typically achieved when focusing on a certain segment, customer size and customer role.

DEFINITION OF DONE

Prospected customers.

UNIT

Customers