INCREASE INBOUND LEADS
MOST IMPORTANT GOAL EXAMPLE

Increase Number of Marketing Qualified Leads from 24 to 50

DESCRIPTION

Marketing Qualified Leads (MQLs) measures the numbers of leads that are qualified and passed on to sales. These are normally generated through digital channels and can support sales and future growth.

KEY ACTIVITY EXAMPLES

DESCRIPTION

Purpose to increase online presence and brand awareness by accelerate publishing of blog posts in relevant channels. Teams that have been successful with this activity have shared common best practices to ensure that each blog post is qualitative and has a clear purpose.

DEFINITION OF DONE

Published posts externally.

UNIT

Posts

DESCRIPTION

Purpose to increase online presence and brand awareness by continuously publish LinkedIn posts in. Teams that have been successful with this activity have shared common best practices to ensure that each post is qualitative and has a clear purpose.

DEFINITION OF DONE

Published posts on LinkedIn.

UNIT

Posts

DESCRIPTION

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DEFINITION OF DONE

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UNIT

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Howwe Technologies AB (publ) stands at the forefront of SaaS innovation as the creators
of Howwe, the Solution for Growth.
 With our method and software, we simplify the
execution of strategy. Empowering businesses globally, we’re committed to redefining
strategy execution and driving sustainable financial growth.

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